Choosing a domain name is similar to choosing a company name — it requires a lot of thought and consideration. Your domain name is your identity on the web; you want to make sure you choose a name that not only fits your business, but is also easy to find and promote.
1. Make it easy to type
Finding a domain name that’s easy to type is critical to online success. If you use slang (u instead of you) or words with multiple spellings (express vs. xpress), it might be harder for customers to find your site.
2. Keep it short
If your domain name is long and complex, you risk customers mistyping or misspelling it. Short and simple is the way to go.
3. Use keywords
Try using keywords that describe your business and the services you offer. For example, if you’re a glass replacement business, you may want to register GlassRepair.com or GlassReplacement.com.
Include the keywords that people enter when searching for your products or services.
It helps improve your rank on search engines (which increases traffic) and just makes more sense to your customers.
4. Target your area
If your business is local, consider including your city or state in your domain name to make it easy for local customers to find and remember. Example: PhoenixGlassRepair.com.
5. Avoid numbers and hyphens
Numbers and hyphens are often misunderstood — people who hear your website address don’t know if you’re using a numeral (5) or it’s spelled out (five) or they misplace or forget the dash. If you need these in your domain, register the different variations to be safe.
6. Be memorable
There are millions of registered domain names, so having a domain that’s catchy and memorable is essential. Once you’ve come up with a name, share it with close friends to make sure it sounds appealing and makes sense to others.
Quick solution: Got a great idea for a domain? Register your name today and put a website out there before someone else beats you to it.
7. Research it
Make sure the name you’ve selected isn’t trademarked, copyrighted or being used by another company. It could result in a huge legal mess that could cost you a fortune, as well as your domain!
8. Use an appropriate domain name extension
Extensions are suffixes, such as .com or .net, at the end of web addresses. These can have specific uses, so make sure to choose one that works for your business. The .com domain extension is far and away the most popular, but it can be tough to get a short and memorable .com domain name because it’s been around for so long.
· .com – The most popular TLD around, this was originally designed for commercial businesses, but can now be used by any individual or organization on the Internet.
· .biz – Designed for use by businesses.
· .org – Most commonly used by nonprofit organizations, this domain extension has since grown to be nearly as ubiquitous as .com. Anyone can register a .org domain name.
· .net – Like a lot of TLDs, this one was intended for use by networks (think Cox Cable), but can now be used and registered by anyone.
· .gov – Unlike the domain extensions above, the .gov TLD continues to be restricted, meaning only government organizations are permitted to use it.
· .mobi – Oftentimes a company or organization registers their domain name using .mobi if they’re showing a mobile-only version of their website.
· .us (or other country specific domains) – You’re likely to only see ccTLDs that match your home country. These are restricted, and may only be registered by a company or organization that resides within the same country. For example, only US companies may register a .us domain name.
9. Choose the domain extension that best represents you
No matter what domain extension you choose, you want the one that best represents your business to your customers. With so many domain extensions to choose from, there’s no reason you can’t find the perfect fit.