Google is reported to be the most visited website on the internet. This popularity stems from the quality of the Google search algorithm code, capable of quickly returning results even for the wildest search terms you can come up with. Because of this, it has become a very important tool for businesses who need to use the Google algorithm for SEO, as having your website on the first page of a Google search is guaranteed to bring a lot more traffic your way.
Over time, search engine optimization has become more and more central in website promotion strategies, as marketing professionals work to understand how to use the Google ranking algorithms. Figuring out the most beneficial keywords for a page, along with understanding the ranking algorithms are very important things to keep in mind when developing new content for websites.
Here is an overview of what happens when you search for a term using Google.
0. Before your search
When a Google search reports that it has found 3 million results in 0.28 seconds, it didn’t do all that work so fast by searching the entirety of the internet as you pressed enter on your computer. Google has a series of computers at its disposal, called “crawlers”, which explore the network, indexing all the pages that exist on it. As a result, you’re searching this index and not the actual internet, making it a much faster experience.
1. Analyzing Your Words
When you type anything in the search bar and hit enter, Google analyzes the words you used to decipher your intent. If your search query contains “opening hours”, then Google knows it should show you the timetables for the particular place you want to visit; if the query is made in the German language, then it knows you might want to find pages in German; if you use a word like “replace”, it will also perform a search using the synonyms.
2. Matching Your Search
Based on the keywords of your query, Google will match it to the keywords for a page of websites that show them in their content, and that also has been found relevant based on recorded past user interactions with that page.
3. Ranking Pages
Websites are ranked according to their relevance. Ranking algorithms look to the keywords for page, to links referring to it, to the metadata, and to recorded past user interactions with that particular page.
4. Context Matters
Based on past search history and information such as device location, the Google search algorithm code can further tailor the results to you. For instance, if you follow the french team Paris St. Germain and you type “Paris” in Google, instead of showing you results about the city it will start showing information about the team.
5. Returning the Best Results
Considering that the webpages on the first page of a Google search get 95% of the search traffic, it is safe to say that users are very satisfied with the combined work of all of Google’s search algorithms. Most of the results on the first page are very relevant, with users seldom going on to the second and subsequent pages. As a business, landing on the first page of a search is critical, underlining the need for good use of the Google algorithm for SEO.
Google’s popularity is unmatched. Its speed, reliability and consistently relevant results have users coming back for more every day. It has simplified the way the internet works, allowing you to find what you need as quickly as possible. Businesses need to learn how to use the Google algorithm for SEO to achieve better scores in ranking algorithms, as visibility in a Google search first page is vital for traffic, visibility and credibility.